About

With more than half my life in the food and beverage and hospitality industry, my career has taken me from food runner to bar manager, banquet captain, event planner, and ultimately into event sales, marketing, and creative storytelling. Working across so many sides of the industry has given me a genuine appreciation for what it takes to bring an experience to life.

I’ve always loved dining out, but I’ve never been someone who can simply sit down and enjoy without wondering what happens behind the scenes. I’m fascinated by the people, processes, creativity, and countless details that bring an idea to life — whether that’s a chef developing a dish, an events team bringing a client’s Pinterest board to life, a designer transforming a home, a make up artist perfecting a look, or a fitness instructor training a class full of people.

That curiosity has naturally expanded beyond food and beverage into the many industries where passion and expertise deserve to be seen. I love capturing the masters behind the work and showcasing the talent, personality, and process that often go unnoticed. Through photography, social media, content creation, and marketing, I get to pull back the curtain and tell those stories — giving people a better understanding of the thought and craftsmanship behind the finished product, service, or experience.

At the heart of what I do, I’m drawn to businesses built around people who are really good at what they do. I love getting behind the scenes, learning how the magic happens, and finding creative ways to make others see and appreciate it, too.